Yahoo! Launches "It's You" Campaign

No it's not American Idol or America's Got Talent. It's a competition to see how well you can yodel. Yahoo! is launching its global "It's You" brand campaign.

Yahoo! is giving the yodel back to the people by inviting them to participate in the creation of the next generation of the Yahoo! Yodel.

The website, Yodel Studio, has kicked-off a casting call for the world's best new yodels. People can personalize and reinterpret the Yahoo! Yodel.

People can create and submit their own yodel on the website until the contest ends on November 8. Participants compete for a chance to be featured in Yahoo!'s new global advertising campaign.

Be sure to share with family and friends to earn more votes. Once you receive 1,000 votes you obtain gold status.  The submission with the most votes will be named "The Platinum Yodel" and will be featured on the Yahoo! Homepage.

For each yodel submitted, Yahoo! will give participants $10 to donate to the classroom project of their choice via Donors Choose. Voting for the yodels will take place November 9th - 15th and winners will be announced the week of November 16th.